Search engine optimization (SEO) is the process of improving the visibility of a website or a web page on search engines. You can also employ search engine marketing (SEM) and pay search engine sites to display a link to your website when certain search terms are used. But why would you do that? Here’s why! Generally, the higher on the page and more frequently a site appears in the search results list, the more visitors it will likely receive from the search engine. Therefore, the idea is to optimize the material on your website and/or purchase paid ads so a link to your website appears closer to the top of returned results on search engines.
Many of the techniques to optimize your website for search are things you can and should be doing anyway, but click this link to review an article by David Tinker. David is the Development Director at ACHIEVA as well as the author of the NCE Social Media blog. The link leads to the Table of Contents. David’s article on SEO/SEM starts on page two.
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